Assignment Think about the last new product (e.g., a smart phone) you bought. Answer the following: How do you think its success will be affected by the five characteristics of innovation: relative advantage, compatibility, complexity, divisibility, and communicability? Relativity – How superior or important is the innovation? Compatibility – Does it match your value and experience? Complexity – How difficult is it to use or understand? Divisibility – The degree to which it can be tried on a limited basis. Communicability – Can the benefits be seen and communicated? Note: Estimating a full page response – single spaced Follow the upload grading rubric excel sheet.
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